Valencia Group and the Community
Valencia Group connects our hotels to the communities where we are built through special events that promote the hotel’s essence. Our hotels have the proven ability to create a unique identity for each property, leveraging its individuality and character to instill a sense of place and connection with the local community. Each of our properties
Denver-based designer Hannah Payne has built her budding apparel line on feminine, fashion forward pieces that empower customers with a premium fit and feel. A portion of every purchase from Luba directly goes towards the ongoing support of LOVE Foundation, a charity founded by Payne to create lasting change for women overcoming the cycle of domestic violence.
Crafted in New York and Los Angeles and carried in specialty boutiques throughout the country and online, Luba partnered with Valencia Group hotels in April of 2018 with pop up shops in four Valencia Group hotels, spanning from California to Texas. The April road show series unveiled immersive, one-day only Luba mini boutiques in the lobby lounges of San Jose, CA’s Hotel Valencia Santana Row, Houston’s Hotel Sorella CITYCENTRE, The George in College Station, TX and San Antonio’s Hotel Valencia Riverwalk. Over $800 was donated benefitting local women’s shelters in each city.
Dress for Success
Thanks to the generosity of our guests, summer was particularly rewarding for the Valencia Group portfolio of hotels. We asked our guests to "give us the shirt off your back" to benefit local community non-profit partners Dress for Success and Career Gear. Our guests generously gave over 1,200 pieces of men’s and women’s business attire, as well as a myriad of interview appropriate shoes and accessories; all of which were donated to deserving groups, whose goal is to empower low-income individuals to enter or return to the work force. Find out more about our non-profit partners Dress for Success and Career Gear.
No Shave November
Each November for the past 5 years, (2014 – 2018) our hotels participated in No Shave November raising over $13,500 for the American Cancer Society. Each property selected two associates to throw away their razors for the month of November to raise awareness for cancer prevention. Valencia Group participants called on friends, family and industry partners to join in the fight against cancer and to chronicle their “growth.” Throughout the month, our boutique hotels arranged for pop up activities with 20% of sales from select food and beverage items benefitting the American Cancer Society. In true Valencia Group style, visitors saw a variety of limited availability specialty cocktails such as the Mustache Mule and Bearded Lady.
From 2008 to 2015, Valencia Group hotels had a long standing and successful campaign with the "Book Smart" program. Guests were able to give back to the local community by bringing in a print or